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New Projects
Are you building a facility from the ground up? Or maybe you are including a spa and fitness center as a part of your new community?
Cheryl began with renovation and design as The Regional Development Director of the Fitness Company. Initially, it was programming, special events, and classes. She worked closely with the Vice President who single handedly picked up 12-14 new facilities for the company either as renovations, corporate wellness centers, or new facilities with South Florida developers for condominium buildings or gated communities. Her 12 years with The Fitness Company provided experience and knowledge.
Later with her own company, she was contracted by Lennar Homes to develop a showcase property for Lennar Homes. A 17-acre amenities package in a private residential development encompassing a 2.5 year project. It included an athletic, spa, and social component. The community, Doral Isles, went on to be selected as Best of South Florida Builders Overall Product and Gold Award for Architecture, Amenities/Recreation, and Clubhouse. The Building Industry Association also selected Doral Isles as The Best of Show for land planning, models, and amenities. The amenities area included: a spa, fitness center, 3 pools, basketball, clubhouse, restaurant, bar, soccer field, children’s playground, and beaches.
Renovation
Spas and wellness have evolved to over a trillion dollar industry therefore it is essential to update spa and fitness facilities periodically to stay current and competitive. To maximize your investment we take the necessary steps to identify exactly what is cost effective and appropriate for your facility.
Cheryl has worked on numerous renovation projects either as a consultant or as a Director working for the property.
One such renovation was Fisher Island's Spa Internationale. Blue Spas did an incredible job on the design for Fisher Island. The Board decided to maintain full operation during the two years of building the new spa and fitness center. As a private island everything had to be brought on through the barge and commercial docks. Cheryl handled the logistics and operation for the entire facility as Interim Spa Director while designing the fitness center and selecting the equipment.
(pictured below left-Fisher Island - right-Quayside Spa)
Program Development
Programming is the lifeblood of your facility. It keeps your clients’ interest, and participation, plus increases profit for your facility.
Every facility Cheryl has been with has undergone creative development for services, level of services, with new and innovative types of equipment whether in fitness, spa treatments, or skin care. She has added physical therapy to the long list of specialized services at several facilities as well as specialty programs that expand profit centers.
Based on your facility, the resident's profile and what the Board or Owner is looking for, adding profit centers gives you your ROI as well as better serves your residents or clientele.
Looking forward to connecting!
(01) 786-277-9265
22505 NW 188th Street High Springs, Florida 3264